Best Price's mission is to enable businesses to prosper...every single member. Kirana stores is a key member segment served by Best Price and "Mera Kirana” is an innovative program which has been developed to help the kirana stores grow their business and compete better against modern retail.
Today's informed consumers expect better variety and value added services even from their neighborhood stores and more often than not, kirana owners struggle to control costs and keep pace with their customers.
There are two aspects to the Mera Kirana program:
Seminars at Best Price stores
Regular seminars are organized to address specific needs of kirana stores. These specific needs have been identified after extensive feedback from our members and range from effective use of displays, inventory optimization to customer retention. The sessions are interactive and are interwoven with each other as a complete program.
‘Mera Kirana’ model shop set up at Best Price stores
Mera Kirana model shops have been set up within each Best Price Modern Wholesale store which helps in practical demonstration of best practices to kirana owners - efficient lay out, correct stocking of products and maximizing paid displays.
Hundreds of kirana store owners have been touched by this initiative and have appreciated the practical knowledge imparted to them through this program.